Why Esports Brands Need Anime

Here is why esports teams should use anime to build media brands The post Why Esports Brands Need Anime appeared first on Esports Group.

Why Esports Brands Need Anime

Episode number thirteen of the eSports iQ podcast series explores Team Liquid’s Wave of One marketing campaign – to demonstrate why esports teams should use anime to build media brands. Including:

  • The importance of shared meaning in brand building
  • Competitive video games encourage brand dilution
  • Why content is a business driver for positive customer actions

Previous podcast episodes (in video format) are hosted on our YouTube channel.

The podcast is also available on Apple, Google and Spotify. Enjoy!


The post Why Esports Brands Need Anime appeared first on Esports Group.